THE VIBE SHIFT

Concept:

THE VIBE SHIFT.

In “My Block,” the all-new Toyota Camry turns heads—but so does the powerhouse behind the wheel. Meet the Black woman mayor running your city with style, confidence, and undeniable auntie energy.

Role
Senior Art Director/ACD

Team
Corey Seaton - GCD

Project
My Block

Client
Toyota USA

Agency
Burrell Communications

My Block: 30

Toyota My Block :30
Camry 2024

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TOYOTA - BATON

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TOYOTA TACOMA - GET OUT THERE