GET OUT THERE

Concept:

Get Out There.

For the Toyota Tacoma launch, Black men are encouraged to explore outdoors, overcoming past fears. The new truck symbolizes resilience and freedom, as shown in the "Voices" ad series.

Role
Senior Art Director/ACD

Team
Corey Seaton - GCD
Stanley Yorker - CD Writer

Project
Get Out There

Client
Toyota USA

Agency
Burrell Communications

Voices: 30

Toyota Voices :30
Tacoma 2024

Social Videos
:15 & :06

We strive to capture the profound sense of freedom experienced while venturing with the latest Tacoma and engaging in outdoor activities like hiking, overlanding, rock crawling, or just kicking up some mud on off-road escapades for the very first time.

First Overland- :15

First Dust Wipe 15

First Crawl :15

First Flex- :06

First Fishtail: 06

First Seat :06

Way Out
Challenge

To start, we made "needanudge.com" so people can suggest a deserving organization to get a $10,000 grant from Toyota.

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TOYOTA CAMRY - VIBE SHIFT
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Power of a Nudge