PEPSI JAMAICA
JAM-I-CAN
PEPSI JAM-I-CAN
Role: Art Direction / Design / Illustrator
The “JAM-I-CAN” campaign was the brainchild of Pepsi Jamaica’s agency of recommendation NOBOX. Thegoal was to bring back the pride and championing of being Jamaican. Naturally Jamaicans are seen as Uber creative and are able to make masterful things with limited resources.