Lincoln Motor Company: 2020 —2021

Lincoln Listens First 2021

The Women Creating Safe Spaces
for Black Communities.

Lincoln Listens First :
The Women Creating Safe Spaces
In Our Communities.

Creative Direction & Design: Nicholas Anglin

OVER VIEW
Position Lincoln as a trusted ally, by partner with three leading women’s health organizations whose missions are to bring attention to and address inequities in health for Black women: Black Women’s Health Imperative, Silence the Shame and Black Mamas Matter Alliance.

This campaign elevated the Power of Sanctuary by demonstrating that Lincoln has deep understanding of this audience’s needs. This campaign also enabled Lincoln to show their empathy, shining a light on inequities faced by African American women in healthcare.

SAFE SPACE CONVERSATIONS:
BLACK WOMEN’S WELLNESS & MENTAL HEALTH

On this episode of Lincoln Listens First, Linda Blount, of Black Women’s Health Imperative, speaks with Angela Rye about BWHI, the only national organization dedicated solely to improving the health and wellness of black women and what we can all do to help!

On this episode of Lincoln Listens First, Shanti Das, of Silence the Shame, shares with Lincoln and Angela Rye about mental wellness in Black communities and what this mental health education and awareness non-profit organization does to support.

On this episode of Lincoln Listens First, Angela Doyinsola Aina, of Black Mamas Matter Alliance, talks to Angela Rye about our Black women-led cross-sectoral alliance focused on Black maternal health, rights, and justice.