BUILT PHENOMENALLY

2020 Ford Escape
Built Phenomenally

Art Direction/Design & Social Content: Nicholas Anglin

Ford kicked off Black History Month with a bang. The automaker launched its “Built Phenomenally” ad campaign and debuted the all-new 2020 Ford Escape with an all-Black female cast and crew. Narrated by award-winning actress Angela Bassett, “Built Phenomenally” shines a spotlight on the Escape, the company’s bestselling SUV.

The main goal of our ‘Built Phenomenally’ campaign is to honestly represent African American females, by following a true celebration of Black women.”